SAFEMILES
Much More Than a Loyalty Program
You think safe drivers are never recognized for their efforts? We have to disagree. SafeMiles® is a novel loyalty rewarding mechanism powered by OSeven, the first of its kind in the industry in international level, rewarding drivers based on their driving performance. The term “miles” brings in mind the aviation loyalty schemes. Whereas in aviation, the more you travel, the more miles you collect, in the OSeven platform, the safer you travel, the more SafeΜiles you collect. Drivers collect SafeMiles based on the trip distance and their driving score respectively, which can then redeem to purchase goods or services or they can donate to charities and non-profit organizations.
Every km that is driven more safely than average, generates an additional measurable value that has not yet been materialised, and it is equal to the sum of the cost reduction associated with insurance, maintenance, fuel consumption, social security and the increase of the car value, on top of safety benefits for humanity. Thus, safe driving could be considered as a “mining process”, that creates a value, and SafeMiles® is the way to measure it.
Through SafeMiles, we give you the opportunity to join the OSeven ecosystem where merchandizers, insurers, drivers and fleet owners all profit by a beneficial force: Safe Driving. Join our mission for safer roads and keep your clients engaged and loyal.
CHALLENGES
Small Daily Incentives that Boost Engagement
Everybody enjoys a good challenge. So do we, especially if this means we can motivate drivers to be safe & eco in this manner.
How:
Set up custom driving challenges through the O7 PORTAL and reward those who complete them successfully.
Why:
The goal is to engage the drivers into the App on a regular basis, in order to spend some time reviewing their score, performance and driving experience.
The Rewards:
Educate your drivers and reward them. Challenge them for example to complete 10 trips and 50km without touching their mobile phone and they will win their morning coffee. Or ask them to complete a whole week with no Speeding in order to win €10 on their supermarket bill. Easy and appealing!
Challenges can be sponsored by retailers who want to appeal thousands of safe & eco drivers in order to bring new clients in their shop and at the same time enhance their CSR with enriched and innovative marketing material.
COMPETITIONS
A Race for Safety
Where in Challenges drivers compete against themselves, in Competitions they compete against all other drivers. Create Competitions through the OSeven PORTAL, swiftly and efficiently, since the procedure is fully automated. Run a monthly competition and reward “The best summer driver” or “The slow and the un-furious”. Decide the specific number & characteristics of the participants, the number, type & value of the awards and the duration of the competition. The App will then provide information to the users, such as their points, the points of the awarded drivers or how far they are from the awards zone in order to increase their motivation.
The more creative you get with competition themes, the better for your customers’ loyalty & engagement!
COMPARE
Who Is the Safer Driver?
This feature enables users to compare their score with the score of the average driver and the top drivers, per selected period. This is very important since it translates the score into a ranking within a specific population. The Compare feature bolsters engagement by helping the drivers feel that they are part of a group and visualizes the relative position based on individual scores while at the same time it gives an additional motivation for improving driving behaviour. The data shown are in an anonymized format in full compliance with GDPR and Data Protection Regulations.
